Boostr connected
Workspace adcloud-media-prod
FY2025 · Q4 close
As of Nov 18, 2025

Advertising revenue control tower

Every customer, contract, order, campaign and evidence report from Boostr flows into one billing and revenue-recognition engine — CPM/CPC delivery becomes invoices, and performance obligations recognize revenue over the campaign term under ASC 606.

Evidence value MTD

$1,542,540

61 verified reports published

Impressions delivered FY25

618.07M

Blended CPM $17.36

Clicks delivered FY25

3.14M

Blended CPC $3.42

Awaiting approval / overdue

2 / 9

$1,253,110 overdue AR

Contracted value
+6.4%
$15.56M

13 active contracts

Revenue recognized YTD
-15.8%
$10.15M

Posted from verified delivery

Invoiced YTD
-61.8%
$9.69M

Including fees and tax

Deferred revenue
+0.0%
$1.19M

Contract liability balance

Contract asset (unbilled)
+4.1%
$932.1K

Recognized ahead of billing

Outstanding AR
-3.2%
$3.68M

$1.25M past due

Collected YTD
+9.7%
$6.01M

DSO 116 days

Gross margin
+1.3%
72.0%

Media margin after delivery cost

Billed vs recognized vs deferred

Monthly billing volume against ASC 606 revenue recognized from Boostr delivery evidence.

$10,152,859 recognized
$1,187,702 deferred
$NaN$NaN$NaN$NaN$NaNJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25
BilledRecognizedDeferred balance

AR aging

Open receivables by days past due.

$3.68Mopen AR
Current2,423,09265.9%
1–30 days144,6913.9%
31–60 days358,9909.8%
61–90 days00.0%
90+ days749,42920.4%

Recognized by channel

Display$4.43M
Search$1.89M
Ctv$1.66M
Native$971.1K
Dooh$420.0K
Social$386.6K

Invoice generation run

Verified Boostr evidence reports are grouped by customer and billing period. Generate invoices, then approve and deliver them.

8 billable groups
Net 45 terms
Platform fee

2.5%

Selected total

$1,236,352

Each line item traces to a Boostr evidence report ID for audit.

Awaiting approval

Open invoice register →
INV-2025-0080Helios Streaming · Oct 25$397,910
INV-2025-0078Northwind Telecom · Oct 25$279,325

Boostr event stream

Inbound webhooks powering customers, contracts, campaigns and delivery evidence.

18

Processed

1

Retrying

1

Failed

evidence_report.published9h ago

Evidence report ER-2025-1091 · 1.21M impr / 4,208 clicks (Astra Motors CTV)

EVR-00091·87ms·1 attempt
evidence_report.published10h ago

Evidence report ER-2025-1088 · 842K impr / 3,102 clicks (Nimbus Native)

EVR-00088·425ms·1 attempt
customer.updated10h ago

Meridian Health credit status set to credit_hold by collections

BTR-1010·215ms·1 attempt
contract.updated11h ago

Helios sponsorship milestone schedule revised (+$180K Q1)

CON-2025-0009·181ms·1 attempt
payment.received13h ago

Vertex Retail Group paid INV-2025-0072 ($412,880.16)

PMT-77120·256ms·1 attempt
invoice.acknowledged16h ago

Boostr acknowledged invoice INV-2025-0094

INV-2025-0094·401ms·1 attempt
campaign.updated19h ago

Vertex Black Friday daily budget raised 12% by trading desk

CMP-0025·340ms·1 attempt
evidence_report.published21h ago

Evidence report ER-2025-1085 · disputed by agency (viewability)

EVR-00085·310ms·3 attempts
evidence_report.published22h ago

Evidence report ER-2025-1082 · 2.41M impr / 7,204 clicks (Helios milestone)

EVR-00082·45ms·1 attempt
order.created1d ago

Order BO-0016 booked · $240,000 Verdant Grocers pilot

ORD-0016·348ms·1 attempt
customer.created1d ago

Customer "Cascade Outdoor Co." created from Salesforce sync

BTR-1013·271ms·2 attempts
contract.updated1d ago

Verdant Grocers contract sent for countersignature

CON-2025-0012·81ms·1 attempt
evidence_report.published1d ago

Evidence report ER-2025-1079 · 604K impr / 1,911 clicks (Kestrel DOOH)

EVR-00079·159ms·1 attempt
payment.received1d ago

Northwind Telecom paid INV-2025-0068 ($688,410.02)

PMT-88013·445ms·1 attempt

Revenue operations

Performance obligations, delivery pacing, customer health and the invoice register — all sourced from Boostr.

Performance obligationMethodCommittedBilledRecognizedDeferred% complete

Astra Motors — EV Line CTV Launch

Astra Motors · CPM · $18.40/CPM

$780.0K$651.7K$780.0K$0
100%

Ironclad — Always-On Brand Display

Ironclad Insurance · CPM · $20.50/CPM

$700.0K$582.4K$700.0K$0
100%

Northwind — CTV Family Plans

Northwind Telecom · CPM · $34.00/CPM

$510.0K$549.4K$549.4K$0
100%

Vertex — Black Friday Retail Media

Vertex Retail Group · CPM · $17.90/CPM

$620.0K$315.0K$540.9K$0
87%

Astra Motors — EV Configurator CPC

Astra Motors · CPC · $2.35/click

$540.0K$462.7K$506.5K$0
94%

Ironclad — Claims Portal CPC

Ironclad Insurance · CPC · $4.20/click

$540.0K$454.2K$487.5K$0
90%

Nimbus — LinkedIn-Style Native Demand Gen

Nimbus Cloudware · CPM+CPC · $32.75/CPM

$300.0K$431.4K$471.7K$0
100%

Northwind — 5G Nationwide Awareness

Northwind Telecom · CPM · $18.50/CPM

$420.0K$450.9K$450.9K$0
100%
34 performance obligations · $10,333,365 recognizedOpen revenue schedule →

FY2025 recognition schedule

Monthly movement of billed, recognized, deferred and unbilled contract assets.

ASC 606 over-time
PeriodBilledRecognizedDeferredContract assetStatus
Jan 25$195,476$195,476$NaN$0
posted
Feb 25$417,898$445,246$NaN$27,348
posted
Mar 25$750,150$728,073$NaN$5,271
posted
Apr 25$723,170$728,583$NaN$10,683
posted
May 25$813,305$828,529$NaN$25,907
posted
Jun 25$1,149,841$1,143,166$NaN$19,233
posted
Jul 25$967,324$948,091$NaN$0
posted
Aug 25$1,136,005$1,138,412$NaN$2,407
posted
Sep 25$1,176,554$986,346$NaN$17,306
posted
Oct 25$1,858,875$1,634,645$NaN$12,096
posted
Nov 25
current
$710,891$1,376,292$NaN$811,838
pending
Dec 25$0$180,506$NaN$936,670
forecast

Revenue concentration

Northwind Telecom$2.09M

2087K recognized

Vertex Retail Group$1.85M

1852K recognized

Astra Motors$1.29M

1286K recognized

Ironclad Insurance$1.22M

1215K recognized

Lumen Financial$972.6K

973K recognized

Nimbus Cloudware$860.4K

860K recognized

Close readiness

100%recognized / billed

Open evidence reports

50

Disputed

0

Unbilled value

$932.1K

Auto-invoice from evidence reports
Auto-post revenue recognition

Delivery volume by month

Impressions and clicks published in Boostr evidence reports, with the resulting media value.

618.07M impressions
$17.36 CPM
050M100M150M200MJan 25Feb 25Mar 25Apr 25May 25Jun 25Jul 25Aug 25Sep 25Oct 25Nov 25Dec 25
ImpressionsClicks ×100

Create customer

Provision a new advertiser or agency. The record is queued to Boostr with a generated external ID.

Auto-generate Boostr external ID and onboarding checklist

Company name and a valid contact email are required

648

Evidence reports ingested

471 direct from Boostr

81

Invoices generated

$9,813,249 lifetime

16

Contracts under management

20 orders · 34 campaigns

99.94%

Integration uptime

214ms avg · 1.8% failures